• Food Addiction

    A food addiction is when you find it
    impossible to control your intake of
    food. That is what the Internet will tell you.

    In reality we are all wired differently,
    and this is very evident with food addictions.
    You probably have friends that love food
    you hate. In many ways this is learned
    behaviour, which good as you can unlearn
    what you have learned.

    Weight Loss Hypnotherapy

Challenges of food addiction

cookies are a common food addiction

Food addiction comes in a few flavours. Some food addicts will eat all they can lay their hands on, while others have a poison of choice. Chocolate. Sugar. Burgers. Chips. That sort of thing.

Despite the differences, almost all the food addicts I meet list losing weight as one of the main reasons for getting over their addiction. We know all the reasons for not being obese, the media has seen to that. The NHS website lists 13 ‘Further health problems’ associated with obesity, apart from 9 day-to-day problems.  You can read more about the complications of obesity on their website.

There are other, more personal, reasons to get over your food addiction. Freedom, for example. Freedom from the addiction and its cravings. Freedom from feeling totally stuffed. The ability to run around and play with your kids. Not having to hide your unhealthy habits.

It’s not as easy as knowing what you want to do around food. While you know exactly what you want to do, you’re not really in control when you fall for your addiction.

Hypnosis for food addiction

I focus my food addiction program on the causes of food addiction rather than trying to tackle the addiction or the conditions that arise from the food addiction directly.

As with any sort of addiction, there are psychological gains that result from the addiction. It is these gains that make it difficult to change. While part of you wants to change and to get over your food addiction, there is another – more primal – part that craves the food and that sees the addiction as a good thing. This is the cause of the recurring addiction pattern, and my system is aimed at disempowering that loop until it runs out of steam.

The treatment I offer aims to:

  • Eradicate the thought patterns that are your food addiction.
  • Help you to understand your body better in order to identify the signals it sends. Signals like being full, that can be overridden before you are even aware of them.
  • Build new, positive habits for dealing with food and mealtimes.
  • Adjust your brain’s way of dealing with reward and punishment where food is concerned.
  • Understand the role food plays in your life.

The treatment is mainly psychological and based on hypnotherapy. This treatment can thus be a great complement to medical treatment that you may be offered, although most people prefer to treat their addictions before they becomes a medical emergency.

Processed, fatty, sugary foods

Hypnotherapy can prevent fatty food addiction

the most likely to be addictive

Hypnotherapy can prevent sweet food addiction

Frequently Asked Questions

How many sessions are required for my chocolate addiction?

My service is tailored to the person I am treating, and I can’t give any indication without knowing more about your specific situation. There are many reasons for this with respect to food addictions:

  • We use the general term ‘Food Addiction’ to refer to symptoms and behaviours which have a wide variety of causes, and it is the cause that my treatment tries to eliminate
  • Different people react very differently to food, both in terms of getting addicted to it and in recovering from the addictions
  • You are typically under social pressure which can make it easier or more difficult to change.

Just to dispel one myth, how long you have had the addiction for is generally not a reliable indicator of how easy or difficult it will be to change.

Is food addiction a thing?

Recent scientific studies show that food addiction is real.

Food elicits the same response for some people that addictive substances do, responses that stimulate the pleasure centers of the brain and serve to positively reinforce the activity that gave rise to them. That’s the definition of an addiction.

The person who asked this question cited a study that concluded that food addiction doesn’t exist (You can read the BBC report here). According to this report the ‘addiction’ is eating and not food. Having worked with people that are addicted to food, I would respectfully disagree. I have met clients who were addicted to eating in general, but have not yet met a client who was addicted to lettuce or some other food we consider healthy. There just seems to be something in some foods that makes it comforting or rewarding in our minds.

Don’t take my word for it however, you can try the NHS suggested food swaps and see whether they work for you. Which they should if you’re just enjoying the pleasure of eating.

Didn’t see your question?